Are Professional Photos and Video Need When Selling my House?
Updated: Aug 13, 2020
Yes! I can't stress this enough- YES they are necessary! 99% of buyers start shopping online which means if you have dark iphone photos, they probably will just keep scrolling and never make an appointment.
Video is also a very important marketing tool. It allows buyers to get a feel for the home and the flow through a virtual tour. Most buyers are doing all of their preliminary shopping at home on their couch. You have to do whatever you can to stand out from the crowd and entice buyers to come see your home in person. Even in a seller's market.
Before thinking that this is another expense that I have to take on while getting my house ready to sell, understand when choosing your real estate agent, professional photos and a video are part of the marketing package of the agent that you choose to work with.
While interviewing agents make sure to ask the specific question about professional video and photography and ask to see examples.
The real estate agent pays for professional photography and video upfront as part of their marketing budget for your property. This helps you to know that your agent is positively motivated to sell your house quickly and for the most amount of money because they have made this investment into the process and have money on the line.
If your agent is not offering this you really need to find yourself a new agent. When choosing a real estate agent to list your home for sale on of the most important skills they can have is marketing. You want them to understand how to get your home in front of the maxium amount of potential buyers. You want the most exposure possible. It's not enough in todays market to put a sign in the front yard and post it on the mls. You need an agent who understands social media and online marketing. This all starts with professional photography and video.