Yes! I can't stress this enough- YES they are necessary! 99% of buyers start shopping online which means if you have dark iphone photos, they probably will just keep scrolling and never make an appointment. Video is also a very important marketing tool. It allows buyers to get a feel for the home and the flow through a virtual tour. Most buyers are doing all of their preliminary shopping at home on their couch. You have to do whatever you can to stand out from the crowd and e